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Privacy Policy
Version: 1.0
Updated: 8th April, 2023
1. INTRODUCTION
Shift Driving School is dedicated to safeguarding your privacy and ensuring the protection of any personal data we receive from you. We comply with the data protection laws in the United Kingdom and strictly adhere to them. This privacy policy is designed to inform you about the information we collect from you when you visit our website or contact us by phone. As data controllers, we are obligated by law to provide you with information about our company, the reasons and methods we use to process your data, and the rights you have in relation to your data.
1.1 WHO ARE WE?
We are NE Driving Solutions Ltd, a UK-based company registered under registration number 14793878.
Our registered office is located at:
Clavering House
Clavering Place
Newcastle Upon Tyne
NE1 3NG.
You can contact us by sending mail to the aforementioned address or by sending an email to hello@shiftdrivingschool.co.uk. You can contact our Data Protection Officer at the above address or by emailing dpo@shiftdrivingschool.co.uk.
1.2 REASONS FOR HOLDING AND USING YOUR PERSONAL DATA
The following are the reasons for processing your personal data, categorized based on the legal basis that permits us to use the data:
1. To provide you with our products or services or to assist you in deciding whether to purchase them:
(a) Keeping records of our interactions and communication with you;
(b) Managing the operation of our business;
(c) Enabling other Shift group companies to offer you their products and services, provide quotations, or manage the products and services you have purchased from us;
(d) Sharing information with business partners such as driving instructors and trainers, as necessary, to deliver the products and services you have purchased.
2. Pursuant to our legitimate interests:
(a) Continuously improving and managing our products and services;
(b) Providing you with personalized content and services, such as customizing our products and services, digital customer experience, and determining which promotions or offers to present to you;
(c) Testing and enhancing the performance of our products, services, processes, and systems;
(d) Improving the operations of our business and our business partners, such as improving customer service, operational efficiency, and performance;
(e) Developing new products and services, and assessing and improving existing products and services;
(f) Managing and auditing our business operations, including accounting;
(g) Monitoring and recording our communications with you and our staff (see below);
(h) Understanding our customers, their product usage, preferences, and developing models, including developing profiles and statistical models;
(i) Sending relevant information, updates, or personalized marketing offers related to any of our products and services or other offers that we think may interest you by SMS, email, phone, post, social media, and digital channels such as Facebook;
(j) Conducting market research, profiling, analysis, and developing statistics
(k) Facilitating the sale of one or more parts of our business;
(l) Sharing information with business partners when required for the purposes listed in this notice; and
(m) Sharing information with other Shift group companies to enable them to carry out any of the above purposes.
3. To comply with legal obligations:
(a) as governed by applicable UK law.
2. HOW WE USE YOUR INFORMAITON
2.1 WHEN YOU SUBMIT AN ENQUIRY VIA OUR WEBSITE OR OVER THE PHONE
2.1.1 What personal data do we collect?
When you submit an enquiry via our website or by calling our office, we collect personal data such as your name, address, phone number, and email address, as well as any additional relevant personal information you may provide us with as part of that enquiry.
2.1.2 Why do we collect this information?
We collect this information to respond to your enquiry, provide you with any requested information about our services, and to communicate with you regarding your enquiry.
2.1.3 What do we do with your information?
Your information and enquiry are stored in our Customer Relationship Management (CRM) system and processed by the relevant department depending on the nature of your enquiry. For example, if the enquiry relates to the provision of driving lessons, it will be passed to the Shift Driving School sales team or to our Shift Instructor Training sales team if it relates to training to become a driving instructor.
Our office is based in the United Kingdom.
We do not use the information you provide to make any automated decisions that might affect you.
2.1.4 If you request to receive Shifts Newsletter:
We will use your provided information to send you our Newsletter, which contains information on learning to drive and related topics, and often includes special offers.
We will ask for your explicit consent to do so, and we will only send you our Newsletter once.
2.1.5 If you express your willingness to be contacted by Shift:
We may contact you via email, phone, or SMS after your initial enquiry to follow up on your interest and ensure that we have adequately addressed all your queries. We will do so based on the explicit consent you provide when you submit your enquiry.
2.1.6 How long will we retain your information?
If you make an enquiry but do not make a purchase, we will keep your information for the period detailed below:
Information retained for Driving lessons: Up to 30 days from the date of enquiry.
Becoming a driving instructor: Up to 3 years from the date of enquiry.
Joining Shift as an existing ADI or PDI: Up to 3 years from the date of enquiry
2.2 WHEN YOU MAKE A PURCHASE FROM US VIA OUR WEBSITE OR OVER THE PHONE
2.2.1 What personal information do we collect?
In order to process your purchase, we will ask for some or all of the following personal information: your name, address, contact telephone number, email address, and date of birth. If you purchase online, we may also collect your IP (Internet Protocol) address, which is the address of your computer on the Internet. You will also be asked to provide your payment card details, which will be entered online or over the phone. However, please note that we do not store any record of your payment card details on our systems.
2.2.2 Why do we collect this information?
We need this information to fulfil our contract with you, including processing your payment, delivering your products or services, and sending you a receipt via email. We may also use your telephone number and email address to contact you regarding your purchase. Additionally, we collect your IP address for fraud prevention purposes.
2.2.3 What do we do with your information?
We store your personal data on our website and servers located within the European Union. Your payment card details are directly sent to a third-party payment processor, also based in the EU, and we do not receive or retain them.
We may share your name and email address with Trustpilot, acting as our data processor, to invite you to provide a review of our products and services. Trustpilot will only use your data for this purpose and will store it for 30 days.
We do not use your information for any automated decision-making that may affect you.
2.2.4 How long do we keep your information for?
We will retain your personal data for as long as you remain an active customer and for six complete financial years of our company from the date of your last recorded activity.
3. YOUR RIGHTS AS A DATA SUBJECT
As a data subject, you have certain rights under the law. You can request information about the personal data we hold about you, and you can request us to correct any inaccuracies. If we have obtained your consent to process your personal data, you have the right to withdraw that consent at any time.
If we are processing your personal data based on your consent or to fulfil a contract, you can request that we provide you with a copy of the information in a machine-readable format so that you can transfer it to another provider.
If we are processing your personal data based on your consent or legitimate interests, you can request that your data be erased. You also have the right to request that we stop using your information or that we delete your personal data if you believe we are processing it unlawfully.
To exercise your rights regarding your personal data, you can submit a request via email or post using the contact information for the Data Protection Officer provided in the “Who Are We?” section of this policy.
4. YOUR RIGHT TO COMPLAIN
If you are not satisfied with how we have handled your personal information, we encourage you to contact us directly so we can address your concerns. However, if you feel that your complaint has not been resolved to your satisfaction, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
You can contact the ICO via their website at ico.org.uk/concerns, or you can write to them at:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
The ICO is the UK’s independent regulatory body for data protection and privacy matters.
5. UPDATES TO THIS PRIVACY POLICY
We continuously review and update this privacy policy as our services and use of personal data evolve. If we intend to use your personal data in a manner that we have not previously identified, we will inform you and seek your consent, if required.
The version number and date of this document will be updated each time it is modified.